Brand Ad Films

DESCRIPTION

In the 2021 National College Students Advertising Festival, I served as director, leading a four‑person team to create a Blispring toothpaste commercial: from story ideation and scriptwriting to on‑set shooting and post‑production oversight, we prioritized “idea first” to drive cost efficiency—delivering a high‑impact narrative with precise editing and drum‑beat‑synchronized pacing within a minimal‑budget, single‑location setup. The spot went on to win the National Bronze Award, validating my strengths in creative strategy, resource coordination, and efficient execution.

• Creative‑Driven Cost Efficiency: Prioritized a “content is king” philosophy, leveraging creative ideation and clear team roles to achieve “low budget, high impact,” with over half the project’s success attributed to the strength of the concept.
• Post‑Production Editing: Aligned cuts precisely to drum‑beat music, reinforcing narrative pacing and brand recall.
• Outcomes: Secured the National Bronze Award, demonstrating effective reach and impact on a minimal budget.