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23SS Shanghai Fashion Week – Trade Show

Blooming Showroom (2022)
Assistant to Manager (Brand Promotion & Buyer Relations)
Shanghai Fashion Week Main
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In the SS 2023 Shanghai Fashion Week, I served as a core assistant to the Blooming Showroom Manager for two weeks.

Independent Buyer Hosting
Selected for the core team based on demonstrated emotional intelligence and communication skills; mastered the styles and order details of 28+ designer brands and guided buyers through showroom tours, fittings, and order negotiations.
Precise Matching & Atmosphere Creation
Quickly assessed buyers' needs to recommend brands that fit their market positioning and aesthetic; used engaging dialogue and thoughtful space presentation to enhance buyer experience and brand favorability.
Efficient Process Coordination
Coordinated front‑desk buyer reception and designer brand presentations; supported the manager in summarizing order status and buyer feedback to ensure smooth ordering and communication.
Results
Secured multiple orders and enhanced buyers’ comfort, increasing positive sentiment toward the showroom.
Expanded exposure for designer brands, leading to additional buyer follow‑ups and collaboration invitations.
Established long‑term trust with key buyers and brand teams, building a pipeline of high‑quality contacts for future projects.
Key Strengths
Rapid Trust Building
Leveraged deep brand insights and emotional guidance to quickly earn buyers’ trust and close orders, converting social adaptability into measurable commercial outcomes.
Professional Communication Under Pressure
Maintained clear, organized brand presentations and negotiation flow in a high‑pressure, information‑dense environment, adeptly handling multiple tasks to ensure each buyer received a premium experience.
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