25SS London Fashion Week Runway
Helen Anthony (2024)
Styling Intern
During the 2025 SS London Fashion Week, I was selected to join the backstage visual styling team of emerging luxury brand Helen Anthony for nearly one week.
●Styling & Brand Collaboration
Curated sunglasses, footwear and bags in line with the designer’s vision; liaised with local London brands to secure rental pieces and ensure all accessories arrived on time.
Curated sunglasses, footwear and bags in line with the designer’s vision; liaised with local London brands to secure rental pieces and ensure all accessories arrived on time.
●Workflow Optimization
Identified that model‑direction signage was insufficiently visible, swiftly designed and deployed updated signs before casting, significantly improving back‑of‑house flow.
Identified that model‑direction signage was insufficiently visible, swiftly designed and deployed updated signs before casting, significantly improving back‑of‑house flow.
●Cross‑Cultural Communication & Photography
Worked entirely in English to communicate smoothly with international models and colleagues; captured styling, fittings, runway preparations, and behind‑the‑scenes footage to enrich the brand’s visual assets.
Worked entirely in English to communicate smoothly with international models and colleagues; captured styling, fittings, runway preparations, and behind‑the‑scenes footage to enrich the brand’s visual assets.
●Results & Impact
The designer adopted my accessory selections and signage improvements on the spot, resulting in a smoother show day with fewer model delays or positioning errors. My photos and videos were used in Helen Anthony’s social media and subsequent promotions, and I established lasting connections with international models and styling teams—expanding the brand’s talent network and collaboration opportunities.
The designer adopted my accessory selections and signage improvements on the spot, resulting in a smoother show day with fewer model delays or positioning errors. My photos and videos were used in Helen Anthony’s social media and subsequent promotions, and I established lasting connections with international models and styling teams—expanding the brand’s talent network and collaboration opportunities.