Eri Zhang
I'm a London–based creative professional working at the intersection of fashion, film and off-line events.
With a dual foundation in cinematic storytelling and global brand management, I bridge creative vision and commercial impact for luxury brands. I hold a BA in Film Directing (minor in Event Planning) from Communication University of China, Nanjing, and an MA in Luxury Brand Management (with Merit) from Goldsmiths, University of London. By fusing narrative-driven film techniques with data‑informed, omnichannel marketing strategies, I help brands forge emotional connections and achieve sustainable growth in the digital age.
• Award‑Winning Film Director
Wrote and directed multiple documentaries and branded shorts, winning three national film competition awards for my ability to translate brand values into compelling visual stories.
• High‑Net‑Worth Event Design
Conceptualized and delivered 30+ large‑scale events and industry showcases—including a bespoke production at Nanjing Poly Theater and backstage activations at London Fashion Week—managing end‑to‑end guest experiences that resonate emotionally.
• Front‑Line Luxury Retail Experience
Served as a core promotions assistant at the Loro Piana Pop‑up in Shenzhen and the Blooming Showroom in Shanghai, honing top-tier service etiquette and multitasking skills to drive both sales and brand advocacy.
• Fashion Insight & Integrated Model
My MA thesis, "The Social Media Word‑of‑Mouth Effect of Luxury Pop‑Ups,” revealed that over 60% of purchase decisions are driven by social buzz. I validated a "Online Hype + Offline Experience + UGC Engagement” framework to activate and engage Gen Z luxury consumers.
Expertise: Brand Communication · Creative Campaigns · Film Production · Experiential Marketing
I'm eager to join a luxury or fashion brand team in film production, brand marketing, creative planning, or communications management—to craft and share the next great brand story.
EVENT
On-campus –1,000-seat Theater (2018–2021)
President of the Student Union Arts Division; overall lead for faculty-level cultural events, including gala nights, film roadshows, and academic talks.
Oriental Zen-Brand Graduation Gala (2021)
Chief Director & On-site Execution Lead
STARVOICE –Children's Singing Showcase (2020)
Video Console Operator
Nanjing Jinling Experimental Primary School Performance –Nanjing Poly Grand Theatre (2021)
Member of the directing team; responsible for pre-event coordination and backstage execution.
CV
2020
Film Practice & Collaboration
• Collaborated with classmates skilled in post-production to create high-quality short films such as <Clay Whispers> during my junior year.
• Clay Whispers won First Prize in the National Literary and Artistic Creation Festival (04/2021).
Internship at Xinhua News Agency
• Joined the Jiangsu Center of Xinhua News Agency's News Information Center as a new media content editor (08/2020–01/2021), producing video content and digital media materials.
2021
Directing – Events – Commercial Shows
• Directed a commercial for Blispring toothpaste, winning the Bronze Award at the College Awards, China University Students Advertising Festival (08/2021).
• While completing my degree, I served as President of the Student Union Arts Division, leading multiple campus galas and cultural events—greatly enhancing my project planning and team coordination skills.
• In December, independently directed the Oriental Zen Graduation Gala, a commercial brand event that received highly positive feedback.
2022
From Film to Fashion Management
• Directed and edited my graduation film <My Dear Art>, a ten-minute visual tribute to artistic passion.
• Graduated with a BA in Broadcast and Television Editing and Directing, Communication University of China, Nanjing (09/2018–06/2022).
• Awarded Outstanding Graduate of CUCN
• Received Outstanding Graduation Design from the School of Broadcast and Television
Inspired by my passion for aesthetics, visual, and brand storytelling, I transitioned into the field of fashion.
• Participated in the 23SS Shanghai Fashion Week Trade Show at Blooming Showroom (09/2022).
• Completed a research report on DTC strategies in domestic Chinese beauty brands, marking my entry into business and branding studies.
2023
First Steps into the Luxury World
• Worked from May to July at Loro Piana's Summer Resort Pop-up Store in Shenzhen, gaining first-hand experience in luxury retail, HNW client service, and visual merchandising.
• Enrolled in the MA Luxury Brand Management program at Goldsmiths, University of London (09/2023).
2024
Brand Knowledge & Practical Growth
• Deepened expertise in marketing, digital communication, project management, and retail technologies throughout the year.
• Completed a dissertation titled "Chinese Consumers' Attitudes Toward Luxury Pop-up Stores and Key Purchase Drivers."
• Participated in 25SS London Fashion Week runway internship with Helen Anthony, where I practiced styling, improved cross-cultural communication, and contributed backstage photography to enrich the brand's visual archive.
2025
Master's Graduation & Ongoing Development
• Graduated with an MA in Luxury Brand Management from Goldsmiths, University of London (09/2023–01/2025).